Lily & George

Once upon a time, there were two best friends named Lily & George...

Like all good fairytales, the story of Lily & George first began with a wish. They wished upon a star that there was a gorgeous soft toy collection:

• designed for Australian children
• which encouraged creativity and imagination through role play
• that were irresistibly cute and cuddly
• made using the safest materials and designs
• that quickly become lifelong friends with their special child
• always ready to play make believe, tell stories, listen and offer comfort

The Fairy Godmother heard their wishes and just knew she needed to pay them a visit. Together with her help, their wishes came true and the story of Lily & George began.

Meet Lily & George: Australia's Favourite Soft Toy Collection

Since 2008, Lily & George have welcomed many new soft toy friends, as well as baby bibs, comforters, rattles and blankets to their family. Focused on providing toys and baby products of the highest quality, they are proud of how Lily & George have become firm favourites with parents and children in Australia, New Zealand and around the world.

Designed in New Zealand, Lily & George have created a range of soft toys which are always ready for an adventure, love having cuddles, listening to stories and are always ready to play. In fact, their toy range are ideal for developing a child's imagination and creativity through role play.